July 1, 2024

Atlanta, Georgia

A leading global systems integrator (SI) has acquired the technology and the team behind Unscrambl Qbo Decisions, a platform known for its ability to generate real-time triggers for marketing use cases. This acquisition aims to augment the marketing offering from the SI, enhancing its real-time decision-making capabilities. “Unscrambl Qbo Decisions will enable the SI to offer their customers the ability to execute more responsive and personalized marketing strategies,” said Vibhore Kumar, CEO, Unscrambl Inc. This strategic move underlines the SI’s commitment to leveraging cutting-edge technologies to provide comprehensive and advanced marketing solutions.

The software from Unscrambl, which has served customers like Etisalat in UAE, DBS in Singapore and RCBC in the Philippines, is capable of processing billions of events per day and enabled campaign management tools like Pega, Unica and Adobe to target the customers with the right offer, at the right time and at the right place. For the SI, this will augment their marketing suite with real-time capabilities.

The terms of the deal were not disclosed.

About the Global Solution Integrator

The acquirer is a multi-billion dollar global technology leader, delivering innovative technology solutions across various sectors. With a focus on digital transformation, the solution integrator aims to empower businesses to navigate the complexities of the digital age.

About Unscrambl

Unscrambl is at the cutting edge of data analytics and decision-making technology. Their flagship products, Qbo Decisions & Qbo Insights, revolutionize the way businesses interact with and extract value from data.