Qbo lets us track every marketing dollar in real-time so we can tailor the way we engage customers better.
Now I spend less time pulling data and generating custom reports and can easily uncover my own insights using embedded analytics built for marketers.
All your marketing data under one roof
All your marketing data under one roof
Qbo makes it easy for you to bring together data from all your marketing platforms - Hubspot, Google Analytics, Google Ads, and Instagram to maximize every customer touch for personalized experiences.Frequently Asked Questions
I make use of Google Adwords / Google Analytics / Facebook & Instagram Ads to drive revenue. How can Qbo help me?
Qbo enables digital marketers to access all of their essential digital marketing data across multiple channels, in one interface that’s powered by natural language. You no longer need to refer to different platforms to track spends, ROAS, CTR, CPC and other important metrics across different social media channels. Imagine being able to pull up data to compare the ROAS of Facebook vs Google Adwords vs Bing Ads using one simple, natural language query. That’s the power of a conversational analytics interface that’s geared towards making you, the digital marketer successful.
What digital marketing data sources does Qbo integrate with?
Qbo already integrates with Google Analytics (plus Adwords), HubSpot, Facebook & Instagram Ads, and Bing Ads as of today, with many more on the way soon. Which means you can get started with optimizing your spend on digital channels immediately, when you sign up with us.
Qbo is also available within Microsoft Teams, so you can collaborate with your teammates while also conversing with your data.
Can Qbo help me with better targeting, segmentation and messaging? How?
Yes! Qbo can connect you to your data from digital channels (Facebook & Instagram, Google, Bing), your e-commerce order data, CRM data on Salesforce / HubSpot, and any other data that you may have residing in your cloud or on-premise data warehouse.
Qbo thus enables the digital marketer to seamlessly access customer insights from E-commerce & CRM data and digital behavior from social channels. Some examples:
- Understand sales trends from your order data and apply these learnings to your next digital marketing campaign
- Analyze which Ad copy works best within which digital marketing channel and improve your click through rates
- Collaborate with your colleagues from the merchandising team and uncover insights on which products need to be sold more based on inventory levels in your warehouse.
What kind of analytics are provided by Qbo specifically for the digital marketing team?
Some example of applications of Qbo’s out of the box analytics for digital marketing are given below:
Market Basket Analysis / Association Rule mining: Which products should I bundle together? What microsegment responds best to which kind of campaign? Which of my offline customers are likely to purchase online?
Correlation Analysis: Should I optimize for clicks or impressions? How closely do my sales from category A correlate with traffic? Which customer attribute tracks closest to conversions? And more…
Variance Analysis: Why was web traffic in June less than April of last year? Compare campaigns for age group 41-50 with 31-40 on Google Adwords..
Put your marketing data into action, together
Put your marketing data into action, together
Access Qbo on Microsoft Teams so Planners, Designers, Campaign Managers, and e-commerce teams can come together to discover insights, track and monitor metrics in real-time, and fine-tune campaigns on-the-fly.Rich and interactive narratives and storyboards
Rich and interactive narratives and storyboards
Presentation-ready data stories in Qbo mean that there is no need to create presentation decks. Go straight from pinning your charts to playing your stories in meetings instantly!Move from just analytics to answers
Move from just analytics to answers
Spend less time pulling reports and more time making decisions that matter with automated insights across channels on campaigns, customer journeys and conversions.
Qbo works great on Microsoft Teams!
